Behind every Plantur product lies decades of hair research – developed by experts, informed by studies, and trusted by women worldwide.
As a specialist brand, Plantur relies on scientifically grounded research and dermatological expertise. Drawing on many years of experience and our own studies, we develop carefully tailored formulations for visibly strong, healthy‑looking hair.
Plantur was developed by the Dr Wolff Group – a fourth-generation family-run business based in Bielefeld, Germany, with over a century of experience in scalp and hair research.
Ever since Dr Wolff founded the company over 100 years ago, research has been of central importance to us. Innovations in hair care are developed ‘Made in Germany’ at our headquarters in Bielefeld, in collaboration with renowned hair researchers and scientists from around the world.
At the heart of our work lies one question: What does hair really need? We explore this question every day at the Plantur Hair Institute.
Using state-of-the-art methods, in close collaboration with independent research institutes and university hospitals. Our scientists combine in-depth dermatological expertise with a commitment to developing solutions that make a real difference to women’s everyday lives.
We carry out research both in-house and in collaboration with independent institutes. After all, only those who are open to external insights can remain at the forefront of science.
Since Dr. Wolff founded the company in 1905, research and innovation have been at the heart of everything we do. Today, Plantur continues this legacy by combining decades of expertise with ongoing research to develop science-backed hair care solutions designed with your hair in mind.
Our patented formulas are the result of years of dedicated research and innovation. From Caffeine to DMG, we’ve pioneered the development of these active ingredients into effective hair care solutions—bringing science and innovation together to help support healthier, fuller-looking hair.
What we develop in our laboratories has a global impact. Plantur is available in 30 countries because thinning hair is not a local problem, but affect women all over the world.
Our research is international, and so are our solutions.
Plantur relies on active ingredients whose benefits for hair and scalp have been explored in scientific studies. Our research focuses on two technologies.
Caffeine energizes the hair follicles even while you wash. It helps support hair during the menopause and helps maintain healthy‑looking hair density.
What sets us apart from the rest:
our formula delivers caffeine right down to the hair root, as shown in clinical testing and scientific studies.
Dimethylglycine (DMG for short) helps support microcirculation in the scalp, helping to improve the supply of nutrients and oxygen to the hair roots.
When combined with caffeine, this creates a patented formula designed for thinning‑looking hair. It supports scalp health and leaves hair looking fuller and thicker. Clinically tested for its effects on hair and scalp characteristics.
Good research needs more than just laboratories and data. It needs people who understand what is at stake.
Our interdisciplinary team of experts works every day to gain a better understanding of the mechanisms behind changes in hair density and hair thinning: How do hair follicles change during different stages of life? Which active ingredients can help support this process and maintain healthy‑looking hair? How should a formulation be designed to help an active ingredient reach the area where it is needed?
These questions drive us forward. And the answers can be found in our products.
Straight from research to your hair care routine. Find the product that’s right for you.